How We Reduced Page Load Time by 80% for an E-commerce Client

Page speed is a conversion killer. Studies show that every 1-second delay in page load time reduces conversions by 7%. When Shopwise came to us with a 7.2-second average load time, we knew exactly what to do.

The Audit

We started with a comprehensive performance audit using Lighthouse, WebPageTest, and Chrome DevTools. The culprits were clear: unoptimized images, render-blocking scripts, and an overloaded database with N+1 query problems.